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5 Reasons why having an editor for your website content is important

9/9/2016

3 Comments

 
​Lots of times content creators overlook the importance of having a proofreader look at their work before posting it. Guest blogger Viktoria K lays it out for you.
Editor/proofreader for your website content
This may be because they feel that it's unnecessary or that having an editor makes them look like they aren't confident enough in their own writing ability.

However, what they may not realise is how beneficial and important it is to have another set of eyes look over their content. 

1. You miss your mistakes

When editing your own work it's much easier to overlook mistakes. This is because you, as the writer, are having a conversation with yourself in your head.

​You know what to expect as you read, therefore it is more likely that your mind will fill in any missing words and make any corrections without you even noticing them.

2. You overlook vague wording

Similar to the reason above, when reading over your own work it may be harder to notice if your thoughts have gotten lost and are drowning in a pool of excess and unnecessary words.

Having somebody else read over it, especially someone experienced who knows what to look for, will ensure that your thoughts will come across clearly to your readers.

3. More mistakes = less credibility

Efficient writing is more professional and makes your site seem more credible.

As readers, when we come across a piece of information that is full of mistakes and spelling errors, we find ourselves questioning how valid these facts that we are reading really are.

​The more mistakes there are the less genuine and truthful the content will seem.

4. No mistakes = engaged readers

​Lots of mistakes make reading less enjoyable. You want people to be reading your content, so why allow simple mistakes to go unnoticed when they could possibly be turning readers away from your site? 

5. Writing mistakes are easily made

​Mistakes are made very easily. Everybody makes mistakes. No matter how often you write or how well you think you write, you can always count on at least a few mistakes to be made.
Viktoria K - for your editing, copy editing, and proofreading needs.
Author: 
Victoria K is a freelance editor/proofreader. She has a degree in English Literature and a love for grammar and the English language.

Contact Victoria K for proofreading, copy writing, and copy editing - she will polish your work to reflect your brilliance.

3 Comments
Deanna link
9/10/2016 10:38:39

Those are all really good points! I never seem to notice and of my own spelling mistakes.

Reply
Bibi Van Heerden link
9/10/2016 15:56:51

Thanks, Deanna! Case in point ...

Reply
Deebak link
1/5/2017 20:24:36

Hi Victoria, Thanks for selecting this topic and writing an amazing article. Yes it is necessary to have a dedicated content writer if the online marketing strategy is around content( with an intent to drive organic traffic to the website). Words/ Images have the power to convince and persuade a user.

Reply

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