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Golden Rules for Choosing your Business Name

5/7/2016

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Naming your business can be a nightmare. The journey from what you thought could work, to what you end up using, can be a nail-biting, hair-pulling nightmare. These rules make it easier for you.
Lost cat poster

DO:

  • Use real words / combinations of real words.
  • Reinforce your business offering.
  • Remind your customers of your business when they hear/read your business name.
  • Make it appealing to your customer demographic.
  • Make it easy to spell, pronounce, and remember.
  • Try for unique & unforgettable (sticky), but still making sense.
  • Make it meaningful for your audience, not just for you.
  • Consider a name that lends itself to wordplay.
  • Try to give a clue to what your business does.
  • Go for positive connotations, something pleasant & uplifting.
  • Keep it simple and short.
  • Play with phrases.
  • Consider a visual element.

DON'T

  • Get friends & family involved; rather ask potential clients.
  • Pick a long, confusing name.
  • Use obscure puns.
  • Add an adjective to a noun - it ends up being awkward.
  • Use a vanilla term like "General" or "Regional".
  • Use your city / state / region.
  • Include over-used terms like "Best" or "Peak", etc.
  • Pick an obscure word or term that is hard to spell or relate to.
  • Use awkwardly constructed terms.
  • Keep a name that does not work for your business.
  • Use acronyms, numbers, or initials.
  • Try for unusual spelling of common words.
  • Use hyphens or special characters.
  • Create a trendy name (which will become dated soon).
  • Copy an existing business name.
  • Name your business after yourself (unless you're famous in your field already).

Make a short-list of 3 to 5 business names

  • Try them out on potential investors or clients.
  • Practice using them in conversation & print.

Check that the domain names are available

  • Make sure the domain names are available - you want your company name and internet domain name to be the same, else it gets confusing for your clients.
  • Favour common suffixes, like .com.

Make your final decision

Which one best matches your business objectives? Register that one!

The most fabulous business name is no good without a business plan - get yours here.
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  • Home
  • Services
    • Business Success Coaching >
      • Benefits of Business Coaching
      • Success Coaching Costs
      • Succcess Coaching FAQ
    • Website Design >
      • Benefits of a Business Website
      • Website Design for New Businesses
      • Website design for Small Businesses
      • Website design for E-Commerce
      • Blog Design
      • Website Design Costs
      • Website Design FAQ
  • Business Success Blog
  • Web Design Blog
  • About Me
    • Client References
    • Disclaimer
    • Privacy Policy
    • Terms & Conditions
    • Site Map
  • Contact Me