Make that your goal. Help yourself by being shockingly helpful to others.
What do you want, & why do you want it?
- Want to grow your business? From what to what? Why?
- Improve relationships? With whom? What is wrong with your relationships as they are?
- Connect with more clients / customers? For more sales? More revenue? More profit? Because you're lonely & need a little chat?
- Make more sales? To make your accountant happy? For the endorphin rush you get when you check your bank balance?
- More profit? Why - what do you want to spend it on?
Let's assume you want more client sales
- You're an introvert, and find cold-calling terrifying (so do I!)
- You don't want to do the sleazy pushy sales thing (me neither)
- You're not sure you're good enough (yet)
- You're not sure your product / service has enough value (yet)
- You get nervous that people may not like what you have to offer
- You love your business, but don't really want to charge your clients
I feel you you. I really do.
In fact, I want to help you so much, I'm prepared for you to be a little nervous & a little edgy. All so I can help you succeed. See how this works?
I am going to help you extend your comfort zone, a little at at time, just a tiny bit. Just enough to for you to take the next step while still in your comfort zone.
Set yourself a huge, hairy, audacious goal
Make it a SMART goal, though. Here's a reminder on how to formulate it.
"I will help _____ people with _____ through my ____ skills, by ____ date.
That's your promise to yourself & to your business.
Make an Action Plan (a list of actions you'll take to make it happen).
Evolve a set of routines around the action steps, that you will perform. Choose what channels, what methods, what opening conversations you'll use. How you'll reach out & connect.
Forget about selling - right now, you're not doing that. You're helping - you're going to be shockingly helpful.
- Go back to the reason you went into business. What was it? Who did you want to help, how, and with what? Reconnect to that passion & drive. Reconnect to your conviction that you can make the world a better place, one client at a time. That sense of purpose said that you're good enough. That what you have to offer is good enough, and valuable enough that your clients will happily pay for it.
- Make a list of potential people you could meaningfully help. Past clients, friends, family, colleagues, social media connections, your alumni. People in the clubs, associations, and groups that you know. Past and present connections.
- Prepare yourself for acceptance - some of them will be delighted with your offer. Ensure you have capacity to deliver.
- Prepare yourself for rejections - and remember, it's not a No, it's a not-Yes. It means not right now, not for this, not today. It does not mean No to you, or no Forever. Relax. Chill. There are 7 billion other people on the planet, and maybe next month or next year this person will be ready to say Yes.
- Reach out to each individual, and have your conversation, offer your help. Then ask each of them for the names of 2 other people you might be able to help. Yay, introverts! That means that you'll rarely speak to total strangers. You'll have your introductions, and then they're not strangers any more.
- With each person, focus on how you will help them. Have authentic conversations. Find out what bugs them about the thing you can help them with. Identify their goals, and do what you can to help them achieve their goals. Provide them with useful information, links, publications, or websites - so they can continue to help themselves. You don't have to be the mega-expert, or their Silver Bullet. You just have to be helpful.
- Keep track of each person, dates of contact, your offer, how you've helped them - track your progress. Keep going, until you reach your goal.
Do your post-mortem
- How long did it take you to reach your goal? 1 month, longer, shorter?
- How many people have you helped?
- How many friends did you make?
- How many clients did you acquire?
- How easy was it toward the end, compared to at the beginning?
- How much have your referrals grown?
- What was the impact on your business?
- How do you feel?
Still uncertain? Let me help you with that!
Thanks for the inspiration, Dharmesh Shah!
Do this. Then tell me, in the comments, why you're not making this strategy part of your business model.