We've completed Part 1: Where do you spend your time? (traditional versus alternate business roles); Here is Part 2: Where should you spend your time? (what to keep, & what to out-source?) For your business to survive & thrive, you not only want to deliver the best quality services/products that you can, you also want to receive the best quality service/products. |
Part 2: Where should you spend your time?
Part 2 will show you where you should be spending most of your time.
We'll work with the alternate roles list. Draw up a table & work along with the guidelines - you may be surprised at where you're spending most of your time, versus what needs to be attended to.
What you should outsource: | Operative(s): Accounting, legal matters, taxation, administration. You could be your own book-keeper / legal advisor, of course! Problem is - unless that is your core business, you won't receive very good advice. As a general rule, out-source repetitive & predictable tasks, as well as highly specialised once-off tasks. Business Coach. If you're a Business Coach, you already have a coach, right? Everyone else - please don't get a business coach unless you're serious about your business & want it to be successful & lucrative. |
If you absolutely cannot get a biz coach, find someone who is objective, outside your business and family, whom you can rely on as a sounding-board, & who will hold you accountable for getting results.
What you could out-source: | Techie Initially out-source everything you cannot do; later out-source as much tech work as possible, e.g. your website, online marketing, etc. Operative(s) Repetitive, predictable tasks & administration should be out-sourced as soon as you can; consider a virtual assistant - it will free you up for your core business. |
Where you should be focusing your time & effort | The core / crux / heart of your business is yours, like your heart-beat; you cannot out-source that. So, here is a suggestion on what needs personal focus. Muse - 5 to 10% Architect - about 10% Techie - maximum 10% Operative(s) - about 25% Publicist - minimum 25%, for services & information products about 30% Mastermind - about 15%. |
How does your data compare to my example above?
Un-balanced, skewed in a specific direction? In a new business, there is always a lack of balance. It is not enough to know what areas of your business have been neglected / omitted - you also need to dig into the Why.
Keep your data safe - you'll be working with it in the rest of the series.
Part 2: Where should you spend your time? (what to keep in-house, & what to out-source?)
Part 3: The Muse in your business (inspiration, vision, training, education)
Part 4: The Architect in your business (business plan, business model, strategy)
Part 5: The Techie in your business (infrastructure, systems, processes)
Part 6: Smooth Operatives in your business (operations)
Part 7: Publicist Role (marketing, networking, sales, social media)
Part 8: You, the Mastermind (JVs, partnerships, think-tanks, groups).