How to revitalise your business quickly- part 3

Part 3 - how to find your muse

We've completed Part 2: Where should you spend your time? (what to keep, & what to out-source?).

Here's Part 3: How to find your Muse

Your Muse gets inspiration from your vision, research, training, education, peer & competitor information.

Think of her as a favourite pet, who will eat only choice food; be discerning - don't drown her in endless boring data. Learn how to feed her optimally.

Overview

Your Muse is where some of the creative magic happens - this is your fountain of ideas, concepts, and change.

Keep updating your working document - you'll see the patterns emerge as you work through this series. List your current activities under each Role. Ignore the gaps for now -  we'll cover those later.

let you muse dream & play

This is a list of actions you can initiate immediately, so your Muse can make a definitive impact faster:

• Pick or review your niche - does it use your skills, interests, and experience? Are you passionate about it? Bear in mind that it doesn't have to be unique or innovative; it does have to be profitable, though.
• Develop a passion for learning - the world changes, and you must change with it. Learn what supports failure, learn what supports success, learn from the mistakes of others, the successes of others, and mostly learn to do it your way.
• Ask question, be curious, do research. Look at other industries & markets for inspiration, & invest in training and education.
• Successful founders are always proactive; their sheer enthusiasm & energy can be their primary differentiator. What's your differentiator?

Your Muse role is ongoing - it never stops. You can't out-source it, or find short-cuts.

Essentially, you're feeding diverse data into that brilliant mind of yours, and continually evaluating its results.

You can time-box & schedule more formal ways of feeding her - attending conferences or training courses, doing research, etc. Make notes on your table - what are your gaps for this role? What are some of the things you should be doing but have been omitting?

​Now that you're cultivating your source of inspiration & ideas, in the next part we'll progress to the Architect.

how to revitalise your business series:

​​Part 1: Where do you spend your time? (traditional versus alternate business roles)
Part 2: Where should you spend your time? (what to keep in-house, & what to out-source?)
Part 3: The Muse in your business (inspiration, vision, training, education)
Part 4: The Architect in your business (business plan, business model, strategy)
Part 5: The Techie in your business (infrastructure, systems, processes)
Part 6: The Operative(s) in your business (operations)
Part 7: The Publicist in your business (marketing, networking, sales, social media)
Part 8: The Mastermind in your business (JVs, partnerships, think-tanks, groups).

Have you ever analysed your business in the context of these roles before? Let me know how you're getting on in the comments. ​

​Contact me if you need to clarify your business roles.