Why should I remember you? What is your Unique Selling Proposition?
There is so much on offer in the Internet of Things - how do you stand out?
What draws your clients to you, and keeps them coming back?
What do your clients think of you?
Have you ever received a miniature yellow rubber duck from your plumber? I would be surprised if you did - but you certainly would remember them. Chances are these are the guys you would call the next time your bathroom threw a tantrum, yes?
Many moons ago our social clan frequented a family restaurant that sold amazing spare ribs. That in itself was a good reason to eat there. But the piece de resistance was the butcher paper tablecloths + mugs full of crayons - we doodled, & dawdled, while eating & drinking far too much. So satisfying.
Perhaps it was because, as adults, we seldom get the chance to play spontaneously, and just make an unholy mess.
This may be how the idea started:
- All family restaurants need tablecloths.
- We are a family restaurant, so we need tablecloths.
- Kids are messy eaters, we'll need to change the cloths often, & cleaning is expensive.
- Adults like to linger at the table, the longer they stay, the more money they spend.
- But kids get restless, & create chaos when they run around.
- IF we can keep the kids occupied, the parents will stay longer, & spend more.
- BUT we're not allowed to sedate the kids, & have no outside play area.
- Kids are quiet & stay in one place when drawing - and crayons are cheap.
- We'll need to protect the tablecloths, though. Let's use butcher paper - cheap. Hang on, with butcher paper we don't even need tablecloths - savings!
What is the one quality that differentiates you from your competitors:
- price (highest / lowest)
- service (during, after you deliver)
- quality (quality of your product /service)
- value-add (what do you do over and above what your competitors do)
- geo-flexibility (are you prepared to travel)
- wow factor (do you amaze, delight, and inspire)