Your potential customers can get to know you through your website even before they engage with you. For a home-based business, your business becomes the store-front or designer office equivalent where you interact with your clients. You need to make a good first impression.
2) Showcases your product / service
Gives you the perfect platform showcase your products and services professionally. Brilliant for your portfolio or gallery of goods; good place to demonstrate your business value through testimonials and client feedback.
3) Targets a wider market
Increasing numbers of consumers use the internet to find products and services - without a website, you can't be found on-line. If your potential customer can't find you, they can'buy from you, and are forced to go elsewhere.
4) Works 24 hours x 365 days as your on-line brochure
You can provide as much information as you think your potential clients need, available around the clock, and indefinitely. Your website works while you sleep.
5) Saves you time
By sharing information on your website, you save yourself the time it takes to explain the same things to different clients, repeatedly.
6) Saves you money
Think of a website as a permanent employee who is always loyal and always working for you - what would that cost you? Now consider the initial outlay, and maintenance costs of a website, and the benefits you would derive. Do the math - you cannot afford to not have a website.
7) Enables you to keep your customers informed
New products, new services, or changes in current operations - you can keep your customers informed and updated easily and quickly.
8) A marketing channel
A plethora of new marketing options become available once you have a website. Word of caution: use your critical analytical abilities and review carefully before committing to expensive marketing options.
9) Delivers customer service and support
You can improve your customer service and support by providing additional information to product use, or service tips. How about an FAQ?
How about a Frequently Asked Questions section - for your plumbing / photography / undertaking business? Or articles on painting with acrylics versus oils? Does your customer know what to do while they're waiting for you to repair their fridge?
10) Influence and educate your customers
Environmentally friendly products. Alternative "green" options. Efficient methods for simplifying tasks. These are the things your customers need, and rarely ask for. Provide added value, and customer loyalty increases exponentially.
11) Increases the perceived value of your business
Think banking, loans, credit cards, customer perception.
12) Helps you re-define your business goals
Sometimes your business and business goals can seem somewhat intangible. Having a website makes you re-think your business and value proposition in a fresh way.
When was the last time you re-evaluated this?